As a real estate agent, you already know that finding new ways to effectively find and target promising new leads and keep your existing client base engaged is an essential aspect of your success. To do that effectively, you need to cultivate an impressive level of knowledge of local neighborhoods and properties. However, real estate agents are no longer relying on their ability to drum up local intelligence through Google searches and by cultivating neighborhood connections alone. Instead, they’re using software that can help provide real-time data on every aspect of a local neighborhood and the homes within them — including population trends, property trends, local employment and family information and stand-out property features. In this post, we show you how you can use property characteristics data, neighborhood and community data, and our unique Neighborhood Navigator solution to build comprehensive marketing lists and refine your marketing initiatives to support new …