As a real estate agent, you already know that finding new ways to effectively find and target promising new leads and keep your existing client base engaged is an essential aspect of your success. To do that effectively, you need to cultivate an impressive level of knowledge of local neighborhoods and properties.
However, real estate agents are no longer relying on their ability to drum up local intelligence through Google searches and by cultivating neighborhood connections alone. Instead, they’re using software that can help provide real-time data on every aspect of a local neighborhood and the homes within them — including population trends, property trends, local employment and family information and stand-out property features.
In this post, we show you how you can use property characteristics data, neighborhood and community data, and our unique Neighborhood Navigator solution to build comprehensive marketing lists and refine your marketing initiatives to support new customer acquisition and lead enrichment.
Using Neighborhood Data to Help in Real Estate Marketing
Our turnkey solution Neighborhood Navigator was designed to give you fast and easy access to comprehensive neighborhood and community data. This information includes data on local schools, market value estimates and property sales trends, local employment rates, population demographics, local services for leisure, retail and essentials, and household income and structures.
Having access to this data means you can get nearly all the information you need on local neighborhoods of interest and the properties within them. You can use this data to learn more about neighborhoods and the families that live in them — including their work patterns, what their homes are selling for, whether they have children and more.
In addition, you can also use the Neighborhood Navigator tool to access information on the specific local data that are most valuable to your clients. For example, recent home sales and home value estimates using ATTOM’s automated valuation model (AVM).
With these insights, you can create carefully curated and highly targeted marketing lists that speak to homeowner’s interests. You can use neighborhood and community data to both find and target new leads and enrich your existing ones, enhancing the experience of your existing client base and potentially increasing your conversion rates.
In addition, ATTOM’s Neighborhood Navigator can also be an essential tool when it comes to real estate farming — by having all the essential data you need on local neighborhoods and properties for sellers and buyers, you can become an expert on the neighborhoods you do business in and the selling points of each property in the area. As a result, your clients may come to rely on your expertise and go on to recommend you to friends and family as the go-to resource in the local area.
A tool like Neighborhood Navigator can help you collect real-time data on local homes and neighborhoods quickly and efficiently. It can also help you uncover interesting and relevant data points and undertake a more in-depth and potentially reliable analysis than you’d be able to undertake alone.
Alongside increasing their conversion rates, many of our real estate clients use Neighborhood Navigator to lower their custom acquisition costs and reduce the length of their sales cycles by improving client satisfaction and engagement rates.
An In-Depth Look at ATTOM’s Neighborhood Navigator
Our turnkey solution Neighborhood Navigator gives you access to precise and far-reaching neighborhood and community data. This product delivers comprehensive neighborhood breakdowns, including data on:
- Local schools — including information on public and private schools, teachers, and test scores
- Local properties and their characteristics
- Recent home sales — including sales activity and pricing trends
- Market value estimates
- Population demographics by age, total population, and total households
- Employment and finance information — including details on the local workforce and household incomes
- Average temperatures
- Information on local amenities and points of interest (such as banks, museums, retail providers, and essential services)
- Market value estimates
- Population growth and density and average family structure
You can use this information to effectively segment your marketing lists, tailoring your marketing materials and outreach to the specific needs and interests of prospective leads and current clients.
Neighborhood Navigator was designed to integrate seamlessly with your website for your own use or as a tool for your clients or prospective buyers and sellers to review neighborhood information. Alternatively, you can use the solution as a standalone tool.
You can also tailor Neighborhood Navigator to your unique use cases — using it to generate and filter lists based on your chosen criteria. In doing so, you can help enrich the data you have on your contacts, prospects, and clients.
Discover ATTOM’s Neighborhood Navigator Tool
Neighborhood Navigator is a unique turnkey solution that can give you access to extensive neighborhood and community data. It’s a must-have tool for your tech stack. It will help you build out your marketing lists to find promising new leads and enrich your existing ones with personalized, timely, and enticing outreach.
Want to learn more about Neighborhood Navigator? Contact ATTOM to read up on Neighborhood Navigator, how it works, the data it delivers, what it can do for you in more detail and to find out how to get started.
Written by: Kara Taylor