Agents, These Are the Best Resources for Real Estate Targeted Mailing Lists in 2025
Marketing via direct mail and email may seem antiquated compared to other methods like SMS and social media. But direct mail is still one of the most effective real estate marketing tools, particularly for targeting older generations who are less tech savvy.
Direct mailing and emailing should be part of every real estate agent’s marketing plan, and the best part is you don’t have to do all the work yourself. Today, there are plenty of services that will do the hard work of data segmentation for you. With that in mind, below is a roundup of the four best resources for real estate mailing list providers in 2025.
***This article was originally written in 2022, but has been updated to reflect new solution providers***
1. ATTOM Property Navigator – Best Overall
Powered by property data from ATTOM, ATTOM’s Property Navigator is a powerful real estate search tool. You can filter a vast range of data and build targeted marketing lists, which can then be exported and integrated into CRM platforms or direct mail tools. You can narrow down opportunities and focus on creating a list of leads most likely to convert.
Key Features
Some of the most used search features include the following:
- Search by a specific address or owner name.
- Map search by neighborhood, school district, or custom-drawn areas.
- Search for recent sales, occupancy status, or vacant properties.
- Distressed property search for pre-foreclosure, auction, and bank-owned or real estate-owned properties (REOs).
- Mortgage search by lien position, date, or type.
Plans and Pricing
ATTOM offers two Property Navigator pricing models: Professional and Enterprise.
- Professional: $499/year; one user; 200 reports per month; 2,000 data list exports per month. Free 7-day trial
- Enterprise: Custom pricing; unlimited users; customer reports and lists; training and premier support; white label and integrations.
Pros
- Wide selection of data: In addition to the standard data points that are provided by most of its competitors, ATTOM offers additional selection options, such as the ability to zero in on cash buyers or filter selections by the number of bedrooms or bathrooms that a property has.
- ATTOM’s Property Navigator is not limited to property data: This tool also generates real estate reports, valuations using AVM, sales comps, market trends and analysis, and more all from one easy-to-use solution.
- Established reputation: ATTOM has been a leading provider of real estate data since 1996. In that time, it has built a reputation of trust and reliability among agents and investors. ATTOM now provides data on 155+ million S. Properties.
Cons
- No monthly subscriptions.
- Some information comes at an additional charge: If you exceed your monthly quota, there may be an additional cost for data. ATTOM provides the most robust selection of data attributes out of all the providers on this list, and it does give users the ability to customize which attributes are included in their real estate mailing list, allowing them more control over how much they spend.
2. ListSource – Best for Pre-Made Lists
ListSource is a targeted marketing list provider that is run by CoreLogic, another prominent data firm. Notably, the service only provides users with data on over 134 million properties and approximately 94% of homeowners in the United States, which is much less than the coverage offered by some other providers.
Key Features
- Buy Lists: In addition to allowing users to curate individualized targeted marketing lists, ListSource also offers a variety of pre-made lists for users who don’t want to sift through data on their own. These lists cover a variety of prospects, including new homeowners, absentee owners, and foreclosures.
Plans and Pricing
ListSource currently offers three distinct pricing plans although the specific prices are not available on their website. The three plans are Subscription, Build and Buy, and License and Resell.
- Subscription: Offering both quarterly and annual payment options, ListSource’s “Subscription” plan is a good fit for frequent list builders who would like to take advantage of buying leads at a bulk rate.
- Build and Buy: For those who aren’t sure whether direct mail marketing is a fit for them, ListSource’s “Build and Buy” plan allows agents to pay per lead, rather than having to worry about committing to a subscription plan.
- License and Resell: Finally, the “License and Resell” plan is meant for those who intend to resell the bulk data to third parties.
Pros
- Multiple payment options: With multiple plans to choose from, ListSource offers a choice between per-lead and bulk pricing.
- Established industry leader: ListSource has been around for a while, and its brand is well-known among real estate agents.
Cons
- Emails and phone numbers aren’t available: At this time, ListSource only provides mailing address information, which means users cannot contact prospects via email or by phone.
- Complex Platform: Beginners may find navigating the platform challenging.
- Cost and Pricing Structure: The pricing is not clear, and data costs may add up quickly depending on the scope of searches and filters applied.
- Limited Data Availability: The platform does not include certain key data points, such as property tax details or the ability to search by specific property addresses.
- Automated Marketing: There are no integrated automated marketing tools.
3. DataTree by First American– Best for White Glove Service
Launched in early 2020, DataTree Lists is First American’s offering for targeted mailing lists. This service leverages data on over 150 million residential and commercial properties and over 7 billion recorded document images to create its products.
Key Features
- List Fulfillment Specialists: If you don’t want to create a list yourself, DataTree’s Solution Experts can build a custom-made list that fits your parameters and budget.
- 3D Mapping: DataTree has added a 3D mapping feature to its list of tools, which allows users to see parcel lines, flood zones, and terrain contours while they search for applicable properties.
Plans and Pricing
- DataTree doesn’t publicize its pricing information: While DataTree’s original property search service runs off a subscription model, DataTree Lists may be a different story. Sources indicate that the lists are priced on a per-lead basis, however, it is unclear whether you have to be an existing DataTree subscriber in order to access information from DataTree Lists.
Pros
- Option for white glove service: Users who don’t want to spend their time and energy putting together their own lists can have one of the company’s List Fulfillment Specialists do it for them.
- Longstanding history in the industry: First American has been a household name in the industry for years, which indicates that the data they provide can be trusted.
Cons
- Limited information available: Information about First American’s DataTree Lists service is hard to find. The landing page only offers limited insights, and interested parties must fill out a lead capture form if they want more information on how the system works.
- Some data attributes come at an additional charge: Certain datasets are only available for an additional charge beyond the standard per-lead fee. This can increase the overall cost.
4. PropStream – Best for Direct Mailing Services
PropStream is more of an all-inclusive real estate software option rather than strictly a targeted mailing list provider, which comes with both positives and negatives.
For one, although the company says it provides information on 160+ million properties, it’s not exactly transparent about where that data comes from. According to the company’s FAQ page, the company gathers its information from “county recordings, MLS records, and private data sources.”
Key Features
- List Automator: Once you create a targeted mailing list, PropStream’s List Automator will automatically add new leads that match your search criteria and get rid of any entries that no longer fit the bill for an additional fee.
- Built-in Marketing Platform: PropStream has built-in marketing tools that allow you to design direct mailing campaigns at an additional cost.
Plans and Pricing
Users who want to use PropStream for targeted marketing lists will find that they have to pay a few separate service fees. They include:
- Basic Program Subscription: To use any of PropStream’s features, users will have to pay for the base software subscription, which currently costs $99 per month with a 7-day free trial.
- List Automator Upgrade: If users want access to automatically monitored lists, they will also have to pay an additional $27/month fee.
- Additional Marketing Tools: Once users create a direct mailing with one of PropStream’s marketing tools, they can purchase the finished product for an additional, per-piece fee.
Pros
- All-in-One Direct Marketing: PropStream allows its users to develop targeted lists and design direct mailings with the same interface.
- There’s an app: PropStream users also have access to a mobile app, which is not offered by many of its competitors.
Cons
- Fewer search options: Since PropStream is not primarily a targeted marketing list provider, there is much less emphasis on providing a wide variety of data attributes and segmentation options. The company only lists around 120 property search and status filters on its website.
- High-cost subscription model. PropStream’s subscription model means that users will have to pay to use the software before they even access a single lead. When combined with significant upcharges for some of its premiere features, investing in this software can become a costly proposition.
- Lack of transparency. Since PropStream is vague about where its data comes from, users should be cautious when relying on its accuracy.
Choose Your Real Estate Mailing List Provider Wisely
No two real estate mailing list providers are exactly alike. With that in mind, as you search for a provider, it’s important to do your research. While this list should be enough to help you get started, consider your pricing and marketing needs before you commit to a provider. Once you’ve done your due diligence, you can confidently get started on incorporating targeted real estate mailing lists into your marketing efforts.
Written by: Jennifer Von Pohlmann