What Is Demographic Data? Definition, Types, and Applications

Jennifer Von PohlmannReal Estate

Demographic data is almost as valuable as currency for governments, policymakers, and businesses. It reveals trends and patterns among various population segments that inform public policy and business decisions. This guide explains what demographic data is, what insights it provides, and how it can be leveraged across public and private sectors. Overview of Demographic Data According to ScienceDirect, a database and source of scientific research, demographic data is “general statistics about a defined population and characterizes different groups and subgroups.” The scope of this data can vary. It may cover a geographic region like a city, state, or country, or target specific consumer groups, such as users of a particular product. Examples of basic demographic data include age, gender, ethnicity, employment type, education level, and marital status. A user of demographic data may want to know the education level of individuals aged 30 to 40 in a city, or the …

Top 10 Counties with the Largest Annual Increase in Affordability Indexes in Q1 2025

Megan HuntReal Estate

According to ATTOM’s Q1 2025 U.S. Home Affordability Report, in the first quarter of 2025, median-priced single-family homes and condos remain less affordable than historical averages in 97 percent of U.S. counties with sufficient data. This continues a three-year trend in which homeownership demands an unusually high share of wages, as home prices nationwide stay at or near record highs. WATCH: ATTOM #figuresfriday – Top 10 Counties with the Largest Annual Increase in Affordability Indexes in Q1 2025 The report also indicates that major expenses on median-priced homes now account for 32 percent of the average national wage. This figure is nearly unchanged from the fourth quarter of last year but represents a one-point increase from a year ago, keeping it above the commonly recommended 28 percent lending benchmark favored by most lenders. ATTOM’s latest home affordability analysis revealed that the current and historical affordability figures highlight how homeownership continues …

Home-Ownership Remains Financial Stretch Around U.S. as Prices Remain Near Record High

ATTOM TeamNotes

Major Home-Ownership Expenses Continue to Consume One-Third of National Average Wage; Portion Holds Steady as Median U.S. Home Price Dips Slightly During Slow Winter Period; Historical Affordability Also Stays Close to Low Point Over Past Decade  IRVINE, Calif. – Mar. 27, 2025 — ATTOM, a leading curator of land, property data, and real estate analytics, today released its first-quarter 2025 U.S. Home Affordability Report showing that median-priced single-family homes and condos remain less affordable in the first quarter of 2025 compared to historical averages in 97 percent of counties around the nation with enough data to analyze. The latest trend extends a three-year pattern of home ownership requiring historically large portions of wages as U.S. home prices stay at or near record levels. The report also shows that major expenses on median-priced homes currently consume 32 percent of the average national wage. That level is virtually the same as in the fourth quarter of …

Leveraging Real Estate Deed Data for Market Analysis

Jennifer Von PohlmannReal Estate

Want to know who owns a property? The last time a home was sold? Details about the property and if the owner has a mortgage? There’s a way to find this out when doing market analysis: Look at real estate deed data. Deeds, a legal document that records the transfer of ownership, are must-see documents for real estate professionals looking for key information about a property—and those documents are public records that can be viewed by anyone. Real estate deeds are recorded after almost every real estate transaction, and the record is almost always archived in a county recorder’s office. That said, there are several reasons why investors and real estate professionals should consider obtaining real estate deed data from a third-party data provider, like ATTOM. The information that deeds contain can be useful for many purposes, including: For property investors and real estate companies researching properties and their owners; …

Home Flipping Declines Again Across U.S. in 2024 as Profits Remain Low

ATTOM TeamNotes

Flipping Activity by Investors Drops for Second Straight Year, Down 32 Percent Over That Time; Investment Returns Inch Upward but Still Sit Near Low Point Over Past Decade; Almost Two-Thirds of Flipped Homes Purchased with Cash IRVINE, Calif. – Mar. 20, 2025 — ATTOM, a leading curator of land, property data, and real estate analytics, today released its year-end 2024 U.S. Home Flipping Report, which shows that 297,885 single-family homes and condos in the United States were flipped in 2024. That was down 7.7 percent from 322,782 in 2023 and 32.4 percent from a recent peak of nearly 441,000 reached in 2022. The report further reveals that as the number of homes flipped by investors declined, so did flips as a portion of all home sales, from 8.1 percent in 2023 to 7.6 percent last year. In one small potential bright spot for the home-flipping industry, profits and profit margins rose slightly in 2024 …

A Comprehensive Guide to Points of Interest (POI) Data

ATTOM TeamReal Estate

Points of interest data go beyond a pin on Google Maps with an accompanying list of local landmarks like restaurants, grocery stores, and metro stations. While consumers rely on mapping technology and GPS to navigate life on our mobile devices, businesses are using POI data just as extensively to make operational, marketing, and investment decisions. This guide explores point of interest (POI) data, how they are generated and integrate with location data, and how every industry uses POI data for strategic decision-making. What Are Points of Interest (POI) Data? A point of interest (POI) is a landscape or geographic feature displayed digitally on a map, such as a restaurant, school, hospital, neighborhood, park, or transportation hub. POI data are most recognizable for their use with geographic information systems (GIS), mapping tools, and GPS navigation systems. For example, if you’re traveling by car, you might use your GPS to locate restaurants …

MLSs: Help Your Members Turn Data into Deals 

Real Estate TeamReal Estate

Spring brings a sense of renewal, but for agents, the current market presents many challenges. Inventory is low, prices and interest rates remain high, and the road ahead feels increasingly difficult.   Discover Hidden Value in Realist for Cost-Effective Prospecting In this market, leads are the holy grail. Agents often spend hundreds or even thousands each month generating or purchasing leads that are difficult to convert. Realist® from CoreLogic® offers a smarter approach. Used by over 1 million agents and 150 MLSs/Associations, Realist goes beyond property reports by offering powerful prospecting capabilities. For example:  Looking for motivated sellers? Properties with a “very high” Sell Score are five times more likely to be listed in the next 6 months.   Interested in empty nesters? Ownership Time helps pinpoint homeowners who have been in their homes for 20+ years and might be looking to downsize.   Want to target renters? The Owner-Occupied status helps agents identify …

Clareity25 Dares Greatly: 300 industry leaders gathered to discuss navigating transformation, embracing change, and unlocking new possibilities

Real Estate TeamNotes

Over a day and a half of deep discussions and debate, MLS executives, brokers, and industry thought leaders at the Clareity25 Workshop tackled some of the biggest challenges shaping the industry today. From regulatory changes, economic and climate impacts, the changing role of agents, and the evolving role of leadership, the conference made one thing clear: those who adapt, collaborate, and innovate will be the ones defining the next era of real estate. As always, the Workshop was packed with takeaways, summarized below, but no summary can provide the full experience of hearing and meeting the speakers and participating in the sessions, or engaging in the networking that is at the heart of the event. Gregg Larson, who founded the Clareity conference with Matt Cohen almost a quarter-century ago, kicked off Clareity25 with his annual technology trends update, sharing the latest innovations from the January Consumer Electronics Show (CES). His …

Can We Bridge the Widening Property Insurance Gap?

Maiclaire Bolton SmithNotes

A Conversation With Robert Feldman For years homeowners’ insurance was just there. It was a safety net in the background, ready to catch someone when disaster struck. But now, that net is fraying, and homeowners are scrambling to understand why coverage is becoming so expensive — or in some areas, nearly impossible to obtain. Homeowners across the country — especially in wildfire-prone states like California — are seeing their premiums skyrocket, their policies canceled, or, in some cases, they are left without any options at all. Insurers too are feeling the pressure. For years, they relied on traditional risk models to calculate premiums, issue policies, and assume predictable loss patterns. But the landscape is changing. Rising claims, extreme weather events, and economic pressures are pushing the industry to a breaking point. At the center of this crisis is a fundamental question: how does the industry adapt to a world with …

US Home Price Insights –  March 2025

Economy TeamNotes

Overview CoreLogic analysis suggests that Florida markets are continuing to fall out of favor while western New York is gaining popularity. Our economists anticipate further price deceleration in 2025, although recent improvements in mortgage rates may spur homebuying this spring. National home price growth is flat on a monthly basis. Annual home price growth is tracking just above inflation. Florida and Arizona top the charts for markets where the risk of price decline is very high. CoreLogic HPI features deep, broad coverage, including non-disclosure state data. The index is built from industry-leading real-estate public record, servicing, and securities databases—including more than 40 years of repeat-sales transaction data—and all undergo strict pre-boarding assessment and normalization processes.   CoreLogic HPI and HPI Forecasts both provide multi-tier market evaluations based on price, time between sales, property type, loan type (conforming vs. non-conforming) and distressed sales, helping clients hone in on price movements in specific …