The 5 Best APIs for Demographics

Analytics IQ offers data products geared to meet the needs of both B2B and B2C marketers, particularly marketers who are looking for psychological insights into consumer behavior. The company claims that their data provide insights into “who people are, what they do, and – most importantly – the why driving their decisions.”

Type of Demographic Data Offered: Analytics IQ offers three data products: PeopleCore, Connection+, and BusinessCore.

• PeopleCore offers consumer-centric data. For example, the net worth of travel credit card holders, or how many children of a certain age coupon shoppers have.
• Connection+ provides data for B2B companies looking to serve smaller businesses. The data show the profile and characteristics of small businesses so that larger providers can meet their needs product and marketing wise. For example, Connection+ data can list the names and personal addresses of small business owners.
• BusinessCore offers data on businesses such as business name, annual revenue, years in business, and type of ownership.

Pricing Structure

AnalyticsIQ has three pricing models:

1. Cost Per Thousand (CPM Records): Pricing is determined by the volume of data accessed.
2. Data Licensing: Data users are licensed to use certain data depending on their needs.
3. Multi-Year Agreements: These packages offer reduced prices in exchange for long-term commitments and agreements.

Pros:

• Data from AnalyticsIQ is tailor-made for businesses and marketers who seek people and consumer-centric data.
• AnalyticsIQ’s data can measure the effectiveness of marketing campaigns and drive predictive analytics.

Cons:

• Using personal data, which this company does, raises privacy concerns.
• Data quality can lead to incorrect conclusions and decisions. For example, data may be biased.
• Data may be subject to time lags, and some datasets may not be complete if certain organizations or providers don’t submit their data.

Access the information here.

3. Cotality

Cotality, formerly CoreLogic, offers demographic data at the global level. Cotality’s U.S.-based data cover 5.5 billion property records with 99.9% market coverage. Cotality also provides data for the U.K. and Australia.

Type of Demographic Data Offered: In addition to property data, examples of demographic data provided by Cotality are livability scores and neighborhood data, such as job markets, income, crime rates, schools, and proximity to first responders.

Pricing Structure: Cotality offers two pricing structures with different pricing plans depending on your data needs.

1. ListSource Service: This service has three pricing plans.

• Subscription: Quarterly and annual subscription plans
• Build and Buy: This is a one-time purchase plan with no long-term commitment.
• License and Resell: This plan is a customized pricing plan and is designed for data platforms who resell data to third parties.

2. Trestle Platform: This pricing structure is based on user type.​

• Brokers: Brokers are charged monthly fees that can range from $25 to $75 per month depending on the Multiple Listing Organization (MLO) and the data feeds.
• Technology Providers: Technology providers are charged fees based on the number of contracts, ranging from $100 to $150 per month.

Pros: Cotality offers extensive, accurate, and reliable data that are easily integrated into existing technology infrastructure.

Cons: The data can come at a high cost. It can also be complex, and there may be data limitations depending on the geographic area covered.

Access the information here.

4. U.S. Census Bureau

The U.S. Census Bureau offers many APIs that give access to key U.S. demographic data. Various APIs offer key demographic, socio-economic, and housing statistics relied on by governmental and research institutions.

Type of Demographic Data Offered: Currently available statistics provide key demographic and economic information on the nation, its neighborhoods, and the areas in between. Three APIs among many offered by the U.S. Census Bureau are The American Community Survey (ACS), the Decennial Census, and the Economic Census.

Pros: A robust and free data source straight from the Federal Government.

Cons:   There may be some delay in the release of data, so the information may not reflect the current reality.

Access the information here.

5. Easi Demographics

Easi Demographics offers a range of data including population estimates, consumer data, retail sales, and business and employment data.

Type of Demographic Data Offered: Easi Demographics offer extensive data sourced from the U.S. Census and the ACS. It offers a Master Database that includes key historical data like population, income, and consumer expenditures. Easi Demographics also over current data and five-year projections, and specific data from its Specialty Databases, such as community income studies.  There is also an Enhanced Database with industry-specific data, including housing by owner and income by household size by family.

Pros: Extensive range of databases and data can be searched according to various criteria, such as ZIP, census tracks, cities, and counties. It has a tenure of forty years as a data provider and is a trusted source.

Cons: EASI Demographic’s payment structure includes a tier-based subscription model, which might be costly for large datasets. Another drawback to using this company’s data is that the data may include biases depending on how it is collected and analyzed.

Pricing Structure: ​EASI Demographics offers three pricing models.

1. On-Demand Reports: These are pay-per-report products and include demographics within a certain radius, trend reports, and professional reports at varying levels of sophistication.
2. Subscription-Based Access: There are three tiers of subscriptions each with various numbers of variables. Tier 1: over 40 (Basic), Tier 2: over 400 (Comprehensive), and
   Tier 3: over 1,600 (Advanced).
3. Data Ownership: Master databases can be purchased with no subscription for use in analysis, modeling, and publication.

Access the information here.